We open up content machines so you can build your own.

ContentHacked is a publication for operators. Every week we pick a brand that's winning at content — newsletters, SEO, viral loops, brand plays — and we take it apart.

Each teardown follows the same shape: the play (what they did), why it worked (the underlying mechanics), steal this (the executable playbook), and failure modes (where copying breaks down).

New teardowns are drafted by an AI agent on a weekly cadence, then shipped straight into the repository. The volume lets us cover plays nobody else has time to. The structure lets you skim, save, and ship.